Locals Taproom

Avila Beach, California

This was a logo design and visual identity for a new taproom in Avila Beach, CA. The clients wanted a departure from traditional brewery branding that has started to feel masculine, stale, and outdated. They felt the brewery space was a sea of sameness, and we’re looking for a way to stick out. They we’re inspired by the beachside surf and skate culture with an 80’s vintage twist, and wanted the brand to feel younger and have more warmth. They spin vinyl on the weekends, so we we’re largely inspired by mellow, retro vibes, a bright pallet, and some “kook”y vibrations.

Press Release here