7UP is the OG lemon-lime soda that lifts your spirits regardless of how low and heavy your surroundings make you feel; a remedy for your body and soul. Whether you’re dealing with sickness, a hangover, or just a bad attitude, you can leave your troubles on the ground, even if only for just a few moments.
Get Lifted
7UP
7UP Cannabis
7UP is getting elevated into the cannabis industry and expanding their horizons. A campaign rooted in human truth is getting lifted off the ground and evolving with 7UP’s consumers.
“We’ve blossomed a sativa strain that embodies the sensation of getting lifted into nostalgic bliss. Abandoning your troubles and experiencing some true Hakuna Matata shit. Leaving your body on the ground and reaching new heights of making sense of your surroundings. Quenching your thirst for a break and making you feel bubbly and groovy about the next thing on your agenda.”
Get Lifted
7UP is not holding back with this brand expansion; they’re releasing a line of cannabis-based products using this new strain, including THC and CBD drinks, rolling papers, and pre-rolled joints.
Bubbly Bakery
For centuries, people have been using 7UP carbonation as a substitute for baking soda or baking powder in the kitchen. The liquid’s properties give baked goods a nice lift, so it’s only fitting that these pop-up bakeries use the elixir in all of their offerings. If you’re in need of that extra boost, we’ve got some cannabis-infused goodies for you too!
High Spirited Recipes
7UP has the uplifting properties to make all of your baked goods a little sweeter and a lot bubblier. Rise above your funk by experimenting in the kitchen and incorporating a classic drink in novel fashion.
Reawaken Your Senses
Getting lifted is a full-body experience, and 7UP wants its consumers to feel the full dimensions of this phenomenon with the launch of full-spectrum pop-up spas. Allow the feeling of getting lifted to spread across all of your senses.
Tangy Beats
7UP brings the vibes of getting lifted into the world of Spotify with a chill, bubbly playlist. Reach new heights of making sense of the world around you with these crispy harmonies. Pick up a vinyl to keep the vibes going from the comfort of your record player.
Refresh Your Perspective
7UP steps into the world of Augmented Reality (AR) by creating an Instagram/Facebook filter that depicts getting lifted in the very environment you are in. Take a deep breath and share that breathtaking experience with your loved ones on social media.
AD: Haley Renschen
CW: Piotr Brozyna