We dread car care, so we avoid it until it’s an emergency.
Firestone Direct is new service that brings car care to your doorstep, so we came up with a campaign called Bad Car-ma, showing how silly it is to avoid car care with a service as easy as FSD.
BRAND REFRESH
BRAND REFRESH
We gave Firestone Direct a distinct, fresh look and comedic tone that distinguishes it from the more traditional Firestone parent brand.
We used emojis, fun colors and gradients, and funny memes.
We Created Their First Sizzle Reel
and a shiny new radio spot
#FSDo #FSDon't
#FSDo #FSDon't
We create and manage their social posts, along witha new branded content series on Instagram Reels: FSDo’s and Don’ts that humanize drivers with the simple tactic of asking them random questions about what they do, or don’t like.
and finally, we redesigned their EV vans as mobile billboards (coming soon).
My forever CW: Breauna Abaid